TikTok is introducing a updated setting that enables them to cut down on the volume of artificial intelligence-produced videos appearing in their streams. This initiative comes as the company revealed that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a global rollout. This development comes amid a increase in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising video streams on another major platform only show content made by AI. A significant portion of this content is deemed “AI slop”, a term for inferior, mass-produced content that is frequently illogical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, ranging from digital art to informative clips, and we want to offer the community the ability to increase or decrease of that, based on their own likes,” said a spokesperson.
Scale of AI Content
TikTok announced that there are presently 1.3 billion videos on its service identified as AI-generated. In total, more than 100 million pieces of content are submitted to the app daily, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Members will be capable of limit or boost the level of AI-generated videos they view by accessing the “manage topic” feature in the application and selecting the AI content topic. Further subjects that are already be adjusted under the tool encompass politics, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines require creators to label “realistic” AI-generated content, and it prohibits malicious fake videos of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its user guidelines.
Furthermore, the service will now apply an AI-generated watermark to content produced via its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This measure is aimed to help prevent users from trying to bypass the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2 million AI literacy fund for experts and institutions to produce informative material about responsible artificial intelligence. This project will support charitable organizations specializing in training programming and robotics.
Content Safety Approach
The platform has supported its safety measures, amid discussion over proposals to make redundant hundreds of content moderators in the UK. The company is planning to eliminate 439 jobs in its user protection division in the UK capital, with worker representatives and online safety experts raising concerns that staff are being displaced by automated systems.
A senior executive stated that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it gets reviewed by staff. TikTok announced a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to reliance on its AI tools.
It is vital to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is proving valuable operate efficiently.”
